Michael Watkins II

Local SEO & Digital Marketing Specialist

SEO-focused marketer with real-world client experience, a strong foundation in local search, and a proven track record helping small businesses rank and grow online.

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ABOUT ME

I’m Michael Watkins II — a digital marketer based in Fort Worth with hands-on experience building SEO campaigns for local businesses.

I started studying SEO, Google Business, and online marketing strategy in middle school, and by 15 I had launched my own agency, working directly with pressure washing contractors across the country to improve their online visibility.

I graduated early from I.M. Terrell Academy for STEM & VPA and am currently studying at Tarrant County College. I plan to transfer to the University of North Texas in Summer 2026 to pursue a degree in Information Science with a specialization in Project Management.

I’m now looking to bring the same drive and real-world experience into a professional team — where I can continue growing, contribute to data-driven campaigns, and help businesses succeed through smart, ethical marketing.

CASE STUDY

Clean Streak Pressure Washing

Local SEO | Content Strategy | On-Page Optimization | GBP Ranking

In April 2024, Clean Streak had no online presence — no website, no rankings, and zero visibility on Google.

Over the next 12 months, I led a complete local SEO strategy: building a fully optimized website, creating service pages, publishing educational blogs, and developing area-specific landing pages to target nearby towns.

As a result:

📈 24,400+ Google Search Impressions

👇 2,400+ Organic Clicks

🚀 10% Click-Through Rate (CTR)

🥇 First Page rankings for terms like “Dunedin Pressure Washing” and “Pool Deck Cleaning”

📍 Top 3 in Google Maps (GBP) for his core service area

CASE STUDY

Jax Pro Pressure Washing

Website Development | On-Page Optimization

In April 2024, Jax Pro Pressure Washing came to me with no active website — their old business.site had been shut down, and they had no formal online presence.

I designed and launched a focused, two-page website: a conversion-optimized homepage and a streamlined contact funnel. We verified and submitted the site in Google Search Console, ensured indexing of key pages, and tracked performance over time.

As a result:

📈 82,000+ Google Search Impressions
👇 453 Organic Clicks
🧭 Fully Indexed Core Pages (Homepage + Contact)
🌐 Restored Online Presence After Platform Shutdown
📍 Visibility Established in the Jacksonville, FL Market

Marketing Background

Proven Skills in Local SEO

Local SEO Strategy

I develop SEO strategies tailored to local businesses — helping them rank in their city, attract nearby customers, and grow through search visibility.

Website Development (GHL & WP)

I build fast, clean, and conversion-focused websites using GoHighLevel & WordPress — built to be mobile-responsive, lead-ready, and optimized for SEO from day one.

Google Search Console Optimization

I use Google Search Console to track performance, submit pages for indexing, and ensure search engines see and rank the right content.

Credentials

Education & Certifications

I.M. Academy For STEM & VPA

Completed a rigorous STEM-focused curriculum with a specialization in digital technology. Through the P-TECH dual credit program in partnership with Tarrant County College, I earned 30 college credit hours toward a degree in Information Science — all before turning 18.

Tarrant County College

Currently Enrolled – Planning to transfer to the University of North Texas (UNT) in Summer 2026 for a degree in Information Science with a specialization in Project Management.

HubSpot SEO Certified

Completed HubSpot’s recognized SEO training, covering keyword research, on-page optimization, topic clustering, and link-building.
Demonstrates strong foundational knowledge in driving organic traffic through content strategy.

HubSpot SEO Certified

Semrush Certifications: SEO Essentials &

On-Page SEO Essentials

Certified in core and on-page SEO strategy — including keyword research, meta tags, content structure, technical optimization, and best practices for ranking web pages using the Semrush toolkit.